![]() ![]() The plaintiffs claim Harmless Harvest knew consumers wanted healthier products and that consumers would pay more for products with “organic” and “raw” labels. They also claim that the company obtained false organic certification of some of their products. This includes getting them from coconut plantations that do not have organic certification, purchasing them directly from street vendors whose supply source is unknown, and getting them from individuals who claimed the coconuts were organic even when they were not. Instead, the plaintiffs say that the company obtained at least some of their coconuts from non-organic sources. The plaintiffs in the case claim the company made consumers think they had complied with these regulations. ![]() To be organically certified, the crops cannot receive any synthetic chemicals, including fertilizers or pesticides for at least three years. According to the plaintiffs, at least a portion of the coconut water was not organic despite the company labeling it as such.Ĭonverting a conventional coconut plantation into an organic plantation takes time. The main issue with the coconut water’s label comes from the use of the terms “100 percent Organic” as well as “Raw.” Both statements are said to be false and misleading. The company will also have to undergo an independent reviewing of their product labels for accuracy for a two-year period. This includes $575,000 in attorney fees and $350,000 in claims, administration, and notice costs. Class Action Case Against Coconut Water Companyīecause of a recent class action case, Harmless Harvest Inc. will be paying almost $1 million and changing the labels on their coconut water. ![]()
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